News

🆓 Viewers Are Running to Free Channels

🆓 Viewers Are Running to Free Channels

An analytical report by Comscore has recorded a dramatic shift in the US: consumers are massively choosing ad-supported streaming for its affordability and simplicity.

🇪🇺 EU Stands Against US Pressure

🇪🇺 EU Stands Against US Pressure

The European Parliament has defended a key EU media law, the Audiovisual Media Services Directive (AVMSD), warning against external pressure from the US aimed at weakening European rules.

📊 Netflix adds interactive voting to shows

The platform is preparing to make viewers participants, not just observers. Netflix is implementing real-time voting for its shows, allowing subscribers to influence the plot from their screen or phone.

⚽️ DAZN and FIFA launch free FIFA+ platform

Following the success of the 2025 FIFA Club World Cup, FIFA and the streaming service DAZN have announced a strategic partnership and the global relaunch of the FIFA+ platform in 2026.

🇫🇷 Disney+ Ad-Supported Tier Booms in France

Two years after its launch in France, the Disney+ streaming service has passed the 9.5 million subscriber mark. Notably, one out of every two users in the country chooses the ad-supported tier.

📲 TikTok and YouTube are the "New TV"

According to a Deloitte report, for 40% of consumers, watching videos on social media and streaming services is considered equally “watching TV.” This share reaches 50% among Gen Z and Millennials.

▶️🚀 Media segment drives Yandex

Yandex has announced its financial results for Q3 2025. The media segment is providing the company with a stable growth lever and user engagement, strengthening the entire ecosystem.