News

🧠 Bill Gates Compares AI to HAL 9000

🧠 Bill Gates Compares AI to HAL 9000

At the Telluride Film Festival in the US, a panel discussion focused on the rapid development and risks of artificial intelligence. Microsoft co-founder Bill Gates took center stage as the keynote speaker.

📺 Hybrid Model Saves Russian Television

📺 Hybrid Model Saves Russian Television

Talk of the impending and final “death” of traditional television at the hands of the internet has once again proven exaggerated. Market analytics from recent years show that traditional broadcasting is not dying; rather, it is undergoing a large-scale transformation.

🏀 Artificial Intelligence Is Transforming Sports Broadcasting

Sports media production is undergoing a technological transformation, with generative AI at its core. From deepfakes of legendary commentators to automated animation and computer vision, broadcasters and leagues are striving to strike a balance between scaling content and preserving the human touch of sports.

🗣 Up to 75% of TV Content to Be Distributed via the Internet

By 2028–2029, nearly 75% of television content could be distributed via the internet. However, traditional television will not disappear; instead, it will gradually integrate with digital platforms. This forecast was shared by Alexander Zharov, CEO of Gazprom-Media Holding, in an interview with Kommersant.

📈 Branded Video Outpaces Market Growth

The Interactive Advertising Bureau (IAB) Russia has summarized the H1 2026 results for traditional digital marketing segments. Combined spending across performance and branding reached 301 billion rubles, reflecting an 11% increase compared to the same period last year.