📈 HBO Max Nears Record-Breaking Milestones
Since its launch in 2020, HBO Max has endured a turbulent path marked by rebrandings and corporate upheavals.
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🎉 Celebrating the Airwaves: Happy Radio Day!
Warmest wishes to everyone who values pure sound and understands the “invisible magic” that makes our industry possible.
📺 Amagi Redefines the Rules of TV Advertising
Amagi has launched its In-Content Ads marketplace, a platform that allows for advertising placements directly within the video stream without interrupting the viewing experience.
👀 Audience Retention on the Rise: Viewers Less Likely to Abandon Series
U.S. audiences are becoming increasingly loyal to new content, with the Video Through Rate (VTR) for debut seasons hitting a three-year high.
⌨️ The New WGA Contract Fails to Solve Hollywood’s Biggest Problem
The Writers Guild of America (WGA) has officially ratified a new four-year agreement with the Alliance of Motion Picture and Television Producers (AMPTP).
📋 The Economics of Hollywood Are Poised for a Paradigm Shift
The Great “Streaming Panic” of 2022 began with a single, fatal forecasting error. Four years ago, Netflix shocked financial analysts by reporting a loss of 200,000 subscribers.
🧠 The Russian Smart TV Market Shifts Its Trajectory
According to data from J’son and Partners Consulting, the market share of Russian and Belarusian brands has surged from 10.8% to 17.4% over the past two years. In the first quarter of 2026 alone, sales grew by another 10%, reaching the 2 million unit milestone.
🛍 Viewers Are Fleeing From Advertisements
A study by All About Cookies conducted in the U.S. reveals that streaming users’ patience has reached a breaking point. Commercial breaks have become the primary risk factor for service providers: 52% of respondents are seriously considering canceling their subscriptions specifically due to intrusive ads.
👩🎤 K-Pop Animated Hit Shatters Netflix All-Time Record
The animated sensation K-Pop Demon Hunters has been named the most popular film across all streaming platforms in 2025.
💰 IRI to Support Over 140 Projects with 4.6 Billion RUB in Funding
The Institute for Internet Development (IRI) has announced the results of two major competitions: one for AI-generated “neuro-content” and another for youth-oriented projects within the blogosphere.