News

🍿 Children’s Content Drives Box Office

The Russian theatrical market is demonstrating a marked shift toward family-oriented content and long-running franchises. Following the past weekend, the total gross of the top 20 films reached 898 million rubles (1.025 billion rubles including the CIS region).

🎬 Online Streaming Services Shift From Exclusives to Digital Showcase Model

The Russian video streaming market is undergoing a fundamental shift in its growth strategy. While absolute exclusivity was previously the primary driver of subscriber acquisition, platforms in 2026 are rapidly pivoting toward a “showcase” model—embracing co-productions (shared exclusives), third-party subscription aggregation, and cross-selling.

▶️ Live TV Channels Now Available on Mediabase

The B2B platform Mediabase has added direct live streaming within TV channel listings. This new feature enables pay-TV operators and OTT platforms to evaluate current programming schedules and video quality directly at the selection stage.