News

🛍 Sovereign Ad Platform Launches in the EU

Leading European media holdings, telecommunications giants, retailers, and ad tech developers have announced the formation of a massive consortium to launch a unified sovereign platform, the European Media Marketplace (EMM).

📊 CTV in Russia Moves Beyond the Experimental Phase

The Connected TV (CTV) advertising segment in Russia has officially outgrown its status as an experimental format. According to the “CTV Navigator 2026” study, conducted by Visible in the first quarter of 2026, the market has begun to treat the channel as a fully-fledged and essential component of modern video strategies.

📜 Media Market Demands Revisions to AI Draft Bill

Russia’s largest media market associations—the Russian Book Union, the National Federation of the Music Industry (NFMI), and the Animated Film Association—have issued a second appeal to the country’s top leadership, demanding comprehensive revisions to a draft bill regulating artificial intelligence.