News

📊 UMG.team and MediaHills Launch Smart TV Ad Campaign Analytics

📊 UMG.team and MediaHills Launch Smart TV Ad Campaign Analytics

AdTech solutions developer UMG.team has integrated MediaHills analytics into its advertising ecosystem. Spanning the uSSP, uDSP, and uAdEx platforms, the project enables advertisers to measure and plan campaigns on Smart TV screens using standard television and digital metrics.

😡 Paramount Threatens California Exit

😡 Paramount Threatens California Exit

Paramount Skydance CEO David Ellison is prepared to take radical steps to force a settlement in the antitrust lawsuit blocking the company’s merger with Warner Bros. Discovery.

🐘 "Spider-Man" Becomes Highest-Grossing Hollywood Film in India

Sony Pictures’ blockbuster Spider-Man: Brand New Day has set an absolute record for Western cinema in India. Over the past weekend, the film starring Tom Holland and Zendaya brought in $10.6 million, pushing its total domestic gross to $52.8 million in just 11 days of release.

🍿 'Spider-Man' and 'The Odyssey' Tear Up the Box Office

The global box office is hitting record highs thanks to a fierce head-to-head race between two blockbuster releases. Sony Pictures’ superhero spectacle Spider-Man: Brand New Day has racked up $1.67 billion in just 12 days.