News

👁‍🗨 CTV Advertising Shifts Focus to the Viewer

👁‍🗨 CTV Advertising Shifts Focus to the Viewer

European streaming platform Rakuten TV has presented its “Beyond the Break” study, which examines the transformation of the Connected TV (CTV) advertising market. The findings indicate that the European Smart TV market has entered a qualitatively new stage of maturity.

🏆 Okko Scores Major Win with UEFA Champions League Final

🏆 Okko Scores Major Win with UEFA Champions League Final

Streaming platforms continue to expand their audiences for sports broadcasts, gradually positioning themselves as the primary competitors to traditional linear television. A striking confirmation of this trend was the UEFA Champions League final between Arsenal and PSG, which took place on May 30.

🤑 Super Mario Crosses the $1 Billion Mark

The animated feature Super Mario Galaxy Movie, a co-production between Illumination, Nintendo, and Universal, has become the first film project to cross the $1 billion milestone worldwide in 2026. The movie achieved this historic result during its tenth weekend in theaters.

🧸 Hasbro Launches Studio to Legitimize Digital Twins of Its Characters

Toy manufacturer Hasbro has announced the creation of Sixth Wall, an independent AI studio. The primary objective of the new division is to protect the company’s intellectual property from hundreds of thousands of unauthorized generations on third-party AI platforms, while providing partners with official, “verified” digital twins of iconic characters for integration into new interactive formats.

🎦 Luxor Cinema Chain Sold for Half Price

Promsvyazbank (PSB) has concluded a repeat auction for the sale of LLC ASKino, the operator of the national Luxor cinema chain. JSC Invest R was declared the winner of the auction, acquiring the asset for 167.6 million rubles—exactly half of its initial asking price.

🛒 Bangkok to Host Its First International Content Market

Thailand is entering the global race to become Asia’s premier media hub. The country’s Creative Economy Agency (CEA), in partnership with the Department of International Trade Promotion, has announced the launch of the Bangkok International Content Market 2026 (BICM 2026)—the kingdom’s first-ever international B2B platform dedicated to the sale and co-production of films, series, and animation.