🛍 Smart TVs Spark an Advertising Boom
Advertisers are shifting their budgets to smart TV screens. Over the past year, the share of brands placing advertisements on Smart TV devices has grown by 30%.
News
🧠 Martin Scorsese Joins AI Startup as Creative Advisor
Iconic Hollywood director Martin Scorsese has joined the development team at generative AI startup Black Forest Labs as a creative advisor.
🤪 AI Models Fail Accuracy Test for Finding Streaming Content
Large language models (LLMs) such as ChatGPT and Claude are increasingly being utilized by audiences as personalized guides for media content.
👀 CuriosityStream and Extreme Channels Now Available for Live Streaming Directly on Mediabaza
Mediabaza, the B2B media industry platform, has integrated live-streaming capabilities directly into the channel profile cards for CuriosityStream and Extreme, both distributed by Media Broadcasting Group (MBG).
📺 UK Television Embarks on a Digital Evolution
Over the next decade, the streaming platform Freely is well-positioned to become the UK’s primary free-to-air television service.
👻 Horror Hits Dominate the Global Box Office
A wave of IT and YouTube nostalgia has swept the global box office, turning into a massively successful business case. Director Kane Parsons’ thriller The Backrooms, which evolved from a viral internet phenomenon, made a triumphant international debut, grossing $118 million in its opening weekend.
📐 New Online Audience Measurement Rules Approved
The Russian Government has approved a decree aimed at improving the accuracy of audience measurement for media content across streaming platforms and social networks. The new system is designed to streamline statistical data collection while ensuring that all processing is conducted strictly on an anonymized basis.
👁 A Shift in TV Viewing Patterns Takes Place in Kazakhstan
In the first quarter of 2026, television consumption in Kazakhstan demonstrated stability, though the internal structure of audience preferences continues to evolve.
💲 VoD Revenue Surpasses Pay-TV Earnings for the First Time
The global television and video content market has crossed a major point of no return. According to data from the analytical firm Omdia, online video revenues surpassed traditional pay-TV earnings last year for the first time in history.
☁️ Hybrid Cloud Emerges as the Top Challenge for Broadcasters
The broadcast industry’s transition to hybrid (private and public) cloud platforms has gained powerful momentum, driven by increased interoperability among equipment from different vendors. However, the market’s primary challenge has become a shortage of AI resources and a sharp surge in computing costs.