News

🌝 Calls Mount to 'Freeze' Theatrical Run of New 'Spider-Man' Film

🌝 Calls Mount to 'Freeze' Theatrical Run of New 'Spider-Man' Film

The theatrical distributor Atmosfera Kino, alongside the Russian Cinema Owners Association (AVK), has called on exhibitors to refrain from screening the superhero action film Spider-Man: A New Day via the so-called “pre-show service” model until August 20, 2026.

🐭 Disney+ Considers Launching Free Tier

🐭 Disney+ Considers Launching Free Tier

Media giant Disney is exploring the possibility of making a portion of its Disney+ content catalog available entirely for free. The move is aimed at competing directly with YouTube and other free, ad-supported streaming (FAST) services.

🍿 'Moana' Remake Suffers Disastrous Box Office Debut

The 2026 summer season has dealt Disney one of its most painful financial blows in recent years. The highly anticipated live-action remake of the animated hit Moana delivered catastrophic opening weekend results, grossing $52 million internationally and a meager $95 million worldwide (with $43 million coming from the domestic market).

▶️ Russian Streaming Defies Global OTT Trends

In recent years, a single trajectory has dominated the global OTT industry: audiences and budgets are shifting from paid models toward free, ad-supported streaming. Globally, the FAST (Free Ad-Supported Streaming TV) format is taking the market by storm.

🪓 Horror Reshapes Box Office Economics

The summer of 2026 has been defined by a renaissance of fear in the cinema industry. The horror films Obsession and The Backrooms of Reality—directed by emerging filmmakers with budgets under $1 million and around $10 million, respectively—did more than just become box office sensations; they proved that original genre filmmaking can compete on equal terms with heavyweight franchises.

📊 Mobile Web Becomes a Major Source of Ad Waste

The global media verification platform Integral Ad Science (IAS) has released its latest Media Quality Report. The company’s experts analyzed over 300 billion daily digital interactions to map a comprehensive benchmark landscape across the open web, Connected TV (CTV), and social media platforms.