News

📊 CTV in Russia Moves Beyond the Experimental Phase

📊 CTV in Russia Moves Beyond the Experimental Phase

The Connected TV (CTV) advertising segment in Russia has officially outgrown its status as an experimental format. According to the “CTV Navigator 2026” study, conducted by Visible in the first quarter of 2026, the market has begun to treat the channel as a fully-fledged and essential component of modern video strategies.

📜 Media Market Demands Revisions to AI Draft Bill

📜 Media Market Demands Revisions to AI Draft Bill

Russia’s largest media market associations—the Russian Book Union, the National Federation of the Music Industry (NFMI), and the Animated Film Association—have issued a second appeal to the country’s top leadership, demanding comprehensive revisions to a draft bill regulating artificial intelligence.

🍿 International Box Office Saves Minions

The past weekend demonstrated the growing reliance of Hollywood studios on international markets. Illumination and Universal’s animated hit Minions & Monsters faced signs of franchise fatigue in North America but managed to top the global box office thanks to robust overseas sales.

🎬 Mediabaza Brings Regional Content to the National Level

For the first time, regional broadcasters have showcased their in-house content on the Mediabaza industry platform. Among the providers opening their catalogs to national and local TV channels, as well as OTT platforms, are the Yamal-Media holding, Omskie Media, Public Television of Primorye, Crimea TRC, Katun 24, and Norilsk TV.

🧠 AI Promises a Revolution in Video Compression

Over the past forty years, the video compression industry has advanced through evolutionary steps: from the MPEG-1 and MPEG-2 standards through the HD broadcasting era with H.264 (AVC), and on to modern 4K formats based on H.265 (HEVC) and the latest VVC/H.266.

🚨 Suspense TV Channel Relaunches as 9-1-1

Plan B Cinema has announced the relaunch of its thematic television channel, Suspense. As part of a scheduled update and modernization of its media asset portfolio, the broadcaster is undergoing a full rebranding: the channel is changing its name to 9-1-1 and completely refreshing its visual identity.

🔜 Spain Transitions to Ultra HD

Spain’s Ministry of Digital Transformation and the Civil Service has taken a pivotal step toward the technological modernization of Digital Terrestrial Television (DTT).