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▶️ Russian Online Streaming Market Surges to 200 Billion Rubles

▶️ Russian Online Streaming Market Surges to 200 Billion Rubles

The Russian video service market concluded 2025 with historic records. According to data from leading analytical agencies (TelecomDaily, TMT Consulting, and J’son & Partners Consulting), the industry has not only maintained double-digit growth rates but has firmly established its dominance over traditional cinema, outperforming it in revenue by more than fourfold.

🧠 The Russian Smart TV Market Shifts Its Trajectory

According to data from J’son and Partners Consulting, the market share of Russian and Belarusian brands has surged from 10.8% to 17.4% over the past two years. In the first quarter of 2026 alone, sales grew by another 10%, reaching the 2 million unit milestone.

🛍 Viewers Are Fleeing From Advertisements

A study by All About Cookies conducted in the U.S. reveals that streaming users’ patience has reached a breaking point. Commercial breaks have become the primary risk factor for service providers: 52% of respondents are seriously considering canceling their subscriptions specifically due to intrusive ads.