News

💡 Cross-Industry Trends Identified Ahead of Key Summit

💡 Cross-Industry Trends Identified Ahead of Key Summit

Ahead of the major AV and Broadcast Summit scheduled for June 24, Robert Ambrose, co-founder of the analytical agency Caretta Research, has presented a detailed analysis of the key trends emerging at the intersection of broadcasting technologies and professional audiovisual solutions.

📱 Mobile App for Micro-Drama Casting Launched

📱 Mobile App for Micro-Drama Casting Launched

The industry of short vertical series and micro-dramas, which has become a multi-billion dollar business in Asia and the US, continues to develop its own technological infrastructure.

🍿 Local Drama Maintains Lead at Chinese Box Office

The low-budget family drama Dear You, produced by Jinant Film & TV, continues its triumphant run in Chinese theaters. According to consulting firm Artisan Gateway, the film comfortably topped the national box office over the past weekend, grossing $17 million.

👁‍🗨 CTV Advertising Shifts Focus to the Viewer

European streaming platform Rakuten TV has presented its “Beyond the Break” study, which examines the transformation of the Connected TV (CTV) advertising market. The findings indicate that the European Smart TV market has entered a qualitatively new stage of maturity.

🏆 Okko Scores Major Win with UEFA Champions League Final

Streaming platforms continue to expand their audiences for sports broadcasts, gradually positioning themselves as the primary competitors to traditional linear television. A striking confirmation of this trend was the UEFA Champions League final between Arsenal and PSG, which took place on May 30.

🤑 Super Mario Crosses the $1 Billion Mark

The animated feature Super Mario Galaxy Movie, a co-production between Illumination, Nintendo, and Universal, has become the first film project to cross the $1 billion milestone worldwide in 2026. The movie achieved this historic result during its tenth weekend in theaters.