News

☁️ Cloud migration: A catalyst for a creative revolution in media

☁️ Cloud migration: A catalyst for a creative revolution in media

For today’s broadcasters and streaming platforms, moving to the cloud has evolved beyond a mere technical upgrade. Participants at the NAB Show have concluded that the era of “lift and shift”—the simple mirroring of local infrastructure in a virtual environment—is officially over.

📺 TV yields to social media as primary news source

📺 TV yields to social media as primary news source

Media consumption in Russia has reached a point of no return. According to a study by TelecomDaily, traditional television is rapidly losing its audience, giving way to social networks and news aggregators.

⚖️ Business community slams new AI regulation bill

Major Russian companies and industry associations have submitted formal feedback on the government’s draft bill for the regulation of artificial intelligence. Experts warn that, in its current form, the document will create substantial barriers for both the economy and private citizens.

💸 Audiences begin mass cancellation of subscriptions

The era of cheap streaming has officially vanished into the past. In its place has emerged a phenomenon dubbed “streamflation”—an endless cycle of price hikes that, according to experts, has finally hit the ceiling of consumer purchasing power.

🎛 Google Cloud and Avid to pioneer AI-driven video editing

Google Cloud and Avid, the developer of professional software for the media industry, have entered into a multi-year agreement. The companies plan to integrate generative and “agentic” artificial intelligence directly into the video production workflow.