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🇪🇺 FAST Enters the Mainstream in the European Market

🇪🇺 FAST Enters the Mainstream in the European Market

The FAST (Free Ad-supported Streaming TV) format has officially transitioned from a passing trend into a permanent, highly lucrative fixture of the European media landscape. European streaming platform Rakuten TV has released an analytical report revealing new media consumption patterns across the region.

👹 The Backrooms Sets an Absolute Record

The phenomenon of viral internet content continues to rewrite the rules of the Hollywood business. Director Kane Parsons’ thriller The Backrooms has crossed the historic $100 million milestone at the domestic box office (US and Canada), becoming the first film in A24’s history to reach this mark—achieving it in just six days.

🛍 Smart TVs Spark an Advertising Boom

Advertisers are shifting their budgets to smart TV screens. Over the past year, the share of brands placing advertisements on Smart TV devices has grown by 30%.

👻 Horror Hits Dominate the Global Box Office

A wave of IT and YouTube nostalgia has swept the global box office, turning into a massively successful business case. Director Kane Parsons’ thriller The Backrooms, which evolved from a viral internet phenomenon, made a triumphant international debut, grossing $118 million in its opening weekend.