News

👻 Horror Hits Dominate the Global Box Office

A wave of IT and YouTube nostalgia has swept the global box office, turning into a massively successful business case. Director Kane Parsons’ thriller The Backrooms, which evolved from a viral internet phenomenon, made a triumphant international debut, grossing $118 million in its opening weekend.

📐 New Online Audience Measurement Rules Approved

The Russian Government has approved a decree aimed at improving the accuracy of audience measurement for media content across streaming platforms and social networks. The new system is designed to streamline statistical data collection while ensuring that all processing is conducted strictly on an anonymized basis.

☁️ Hybrid Cloud Emerges as the Top Challenge for Broadcasters

The broadcast industry’s transition to hybrid (private and public) cloud platforms has gained powerful momentum, driven by increased interoperability among equipment from different vendors. However, the market’s primary challenge has become a shortage of AI resources and a sharp surge in computing costs.

▶️ Analysts Rank Popularity of Video Hosting Platforms

Russian video platforms continue to solidify their positions in 2026, emerging as the country’s primary channels for content consumption. According to a study by the analytical agency TelecomDaily, Rutube has become the main beneficiary of YouTube’s slowdown, with its usage share reaching 79%.