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🎤 MSK-IX Media Platforms: From Broadcasting to Digital Revenue

🎤 MSK-IX Media Platforms: From Broadcasting to Digital Revenue

On March 26, the MSK-IX team took part in the educational seminar of the NAT Academy, “From Audience to Revenue Through Innovation.” Company experts presented tools to regional TV executives for automating broadcasting, expanding distribution in the OTT environment, and implementing new content monetization models.

🛸 “Project Hail Mary” Tops the Global Box Office

🛸 “Project Hail Mary” Tops the Global Box Office

The sci-fi blockbuster Project Hail Mary is showing remarkable staying power. In its second weekend, the film surpassed $300 million at the global box office, becoming the highest-grossing Hollywood release of 2026 so far.

👁 Gen Z Prefers Thrillers

Online cinema Kion analyzed viewing preferences of 18–24-year-olds. The study found young viewers spend an average of 3 hours daily on content, strongly favoring series (chosen by 58% of respondents).

💰 YouTube Spent $100 Billion on Content

At the Series Mania forum, YouTube’s Head for France and Southern Europe Justine Rist revealed striking figures: since 2021, the platform has paid content creators over $100 billion.