News

🛍 Advertisers Ramp Up Budgets for YouTube and Netflix

Streaming television continues to reshape the global media landscape. According to the 2026 global study Must-CTV: From Promise to Performance, published by the digital media measurement platform DoubleVerify, marketers worldwide are aggressively scaling up their ad spend across top streaming venues, with YouTube emerging as the absolute leader in budget growth.

⏳ Kinopoisk Restricts User Reviews for New Releases

Kinopoisk, Russia’s leading streaming platform and major film database, has updated its policy regarding user reviews. Going forward, long-form audience reviews will not be displayed on the pages of new releases for four weeks following their official theatrical or digital premiere in Russia.

🎦 From Online to On-Screen

Screeny, a platform that organizes theatrical screenings of premier content from popular digital creators, is testing a new business model: whether an internet fandom can generate consistent, sustainable demand for offline ticket sales.

⚖️ CNN Files Lawsuit Against Perplexity

CNN has filed a lawsuit against the AI company Perplexity in the U.S. District Court for the Southern District of New York. The news giant accuses the startup of illegally copying and distributing its content without prior consent.

🧠 Amazon Launches GenAI Creators Fund to Support Media Projects

Amazon has announced a massive integration of generative AI into the entertainment sector. Amazon MGM Studios and Amazon Web Services (AWS) have joined forces to launch the GenAI Creators Fund, an initiative designed to empower filmmakers, digital creators, and startups to leverage AI technologies across all stages of film and television production.

📊 A New Streaming Quality Index Has Been Unveiled

The era when streaming platforms chased subscriber counts at all costs is officially a thing of the past. Today, media giants have shifted their focus toward profitability, audience retention, and the depth of user engagement.

🎦 TV production market faces turbulent times

The 2025 financial statements of the largest suppliers of shows, series, and feature films for Russian television channels revealed a sharp slowdown in revenue growth dynamics, with several key players recording a critical drop in net profit.