The online cinema Ivi has become the first in Russia to implement a hybrid model: full access to its catalog for 199 rubles, provided the viewer watches advertisements. The technical partner for this rollout is MTS AdTech.
Last weekend in South Korea was defined by mysticism and historical milestones. The local horror-thriller “Salmokji: Whispering Water” seized the lead, leaving Hollywood blockbusters in its wake.
The Walt Disney Company has announced large-scale layoffs, with approximately one thousand employees across the media conglomerate set to be let go. New CEO Josh D’Amaro explained the decision as a necessary step to “optimize operations” and redistribute resources.
The State Duma has clarified its decision to reject mandatory labeling for all AI-generated content. Marina Kim, Deputy Chair of the Committee on Information Policy, noted that if 99% of online data eventually undergoes neural network processing, it would be more logical to label human-authored content instead.
Amidst a general lull in the Chinese film market, the local drama “It’s OK” has managed to seize the lead. According to data from Artisan Gateway, the film earned $4.6 million (31 million yuan) over the weekend of April 10–12, climbing to the top of the box office.
At the World Content Market 2026, MSK-IX presented new capabilities for its industrial platform, Mediabaza, tailored for the professional media market.
A bill is being prepared in the State Duma to establish a National Information Platform based on the VK-owned service “Dzen.” The core concept of the initiative would require marketplaces, social networks, and video services with over 5 million users to embed a “Dzen” news widget directly onto their homepages.
The Russian film distribution market is showing signs of a robust recovery. According to the Cinema Fund’s Unified Federal Automated Information System (EAIS), theater attendance grew for the first time in three years during the first quarter of 2026, reaching 47.9 million viewers.
The research firm Ampere Analysis has found that major U.S. streaming services employ radically different advertising strategies depending on the content format. The primary takeaway: movies feature significantly less advertising compared to television series.
European media giants have begun a large-scale implementation of artificial intelligence to localize their content.
