📲 An AI Revolution Is Sweeping Through Mobile Apps
AppsFlyer has published a report showing how AI reshaped consumer behavior and marketing strategies in 2025.
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🥇 YouTube TV to Become the #1 TV Provider in the United States
Analytics firm Omdia predicts a historic transformation of the U.S. pay-TV market: YouTube TV is on track to surpass traditional operators Charter and Comcast, becoming the largest pay-TV provider in the country by 2027.
⚙️ Adobe to Help Create YouTube Shorts
Adobe and YouTube Shorts have announced a partnership aimed at simplifying and accelerating content creation and distribution. As part of the agreement, Adobe will integrate its Premiere video editors into the Shorts ecosystem.
📡 India’s DTH Market Survives Thanks to IPTV
According to forecasts by Crisil Ratings, India’s direct-to-home (DTH) satellite TV operators will continue to lose revenue, but the decline is expected to slow to 3–4% (compared with 5% last year).
🛍 AI Has Learned to Insert Ads Into Movies in Real Time
A project called Halftime won at xAI’s hackathon (Elon Musk’s AI venture). The project uses the Grok AI model for a revolutionary — and unsettling — approach to advertising.
🐭 Disney and OpenAI Join Forces
The Walt Disney Company has become the first major content partner for OpenAI’s generative video platform Sora, opening new possibilities for storytelling.
🎓 Where to Find Talent That Doesn’t Exist
Gregory Kuzin, Director of Media Platforms at MSK-IX, explained in an op-ed column why the media market no longer has enough “just engineers” and how companies can cultivate specialists “at the intersection of competencies” themselves.
👁 Time-Shifted Viewing Gains Momentum in Spain
According to a report by Barlovento Comunicación, in November 2025 time-shifted viewing reached 8 minutes per person per day, accounting for 5% of the total time Spanish audiences spent watching television.
⚖️ Google Accused of Unfair Use of Content
The European Commission (EC) has launched an antitrust investigation into Google, suspecting the company of abusing its dominant position by using content from web publishers and YouTube creators to train its AI services.
🇫🇷 France’s Creator Economy Surges by 19%
According to a study by Coherent Market Insights, France’s creator economy reached €6.99 billion in 2025, showing 19% growth.