News

👁 Rutube Viewership Nearly Triples

Russia’s video hosting platform has reported impressive 2025 results. According to Rutube’s Analytics Center, the platform surged across all key metrics.

▶️ Streaming Becomes the New King of Advertising

TV’s ad‑supported model is enjoying its strongest moment yet. According to the Nielsen Ad Supported Gauge report, ad‑supported content accounted for 74.2% of total TV viewing in Q4 2025 — the peak for the entire year.