News

▶️ Global SVoD Growth Slows

According to data from Gracenote, the catalogue growth of the world’s largest SVoD services slowed sharply in Q4 2025, reaching just 2.3% (compared to 9.7% in Q3).

🇪🇺 Europe Faces a Looming Wave of Piracy

The Live Content Coalition (representing European broadcasters and sports organizations) is calling on the EU for urgent legislative action to combat online piracy of live broadcasts.

🟥 Kion to Change Its Name

The media holding MTS Media will be rebranded as ON Media starting December 2025. Company head Sofya Mitrofanova explained that the new name reflects the holding’s ambition to become a leader in the creative industry while maintaining its connection to parent company MTS.

💰 Russia May Shift Animation to Full State Funding

The Russian Ministry of Culture has submitted a proposal to the government’s law-making commission to introduce full state financing (100% of the estimated budget) for the production and distribution of national animated films for children and teenagers.

🇬🇧 Brits Are Turning to “Subscription Cycling”

A study by MTM has identified a critical trend: 63% of SVoD users in the UK either already engage in or are ready to adopt “subscription cycling” — canceling and reactivating streaming services for specific shows or better pricing.