News

🛒 NRA Seeks to Monopolize Online Advertising

The National Advertising Alliance (NRA), already the sole seller of advertising on federal television, has proposed creating a “single seller” for online broadcasting of TV channels (Connected TV, CTV) through the Vitrina TV platform.

🇨🇳 China to Invest 170 Billion Yuan in OLED

Chinese manufacturers have launched a new wave of large-scale investments in next-generation OLED displays. Following the launch of TCL CSOT’s new production line, three more lines are now being built in China.

💰 TV Sponsorship Delivers a 2.5x Return

A study by the Starlink agency group showed that television sponsorship is the most stable and fastest-growing segment of TV advertising, providing direct financial returns.