🙈 Up to 30% of U.S. Local TV Viewing Goes Unmeasured
A study by CIMM and TVB found that existing audience measurement systems in the U.S. struggle to keep up with media fragmentation, according to Advanced Television.
- All news
- Mediabaza
- World news
- In Russia
- Analytics
News
🛰 Starlink Reaches 8 Million Subscribers
The satellite internet service Starlink has announced that its subscriber count has exceeded 8 million worldwide. Growth continues at a high pace, with an average of 14,250 new users connecting to the service daily (+17% compared to the previous figure).
🇪🇸 Prime Video Overtakes Netflix in Spain
According to data from Barlovento Comunicación (as of October 2025), Prime Video has become the leading streaming service in Spain with 17.5 million viewers, slightly surpassing Netflix (17.3 million).
🛒 Sky May Buy ITV Media Business
The British broadcaster ITV has confirmed that it is in preliminary talks with media giant Sky (owned by the US company Comcast) regarding the potential sale of its Media and Entertainment (M&E) division.
📺 TV Advertising Boosts Brand Trust
A report by RTL AdAlliance highlights that trust and local market characteristics remain key factors for advertisers.
💰 Shorts Catch Up to "Long" Videos in Ad Revenue
In the US, YouTube Shorts, the short-form video format, now generates equivalent or even greater advertising revenue per hour of viewing compared to traditional “long-form” content.
🤝 Tech Companies Unite to Accelerate Video on Mobile Networks
The TIP (Telecom Infra Project) Board has approved the launch of a new working group aimed at optimizing the delivery of live and streaming video content in wireless broadband networks.
📡 SES Reports After Merger with Intelsat
The satellite communications operator SES has published its first financial results, which include revenues from Intelsat (the deal closed on July 17, 2025).
📺 Social Media Beats TV in Sweden
According to data from Mediavision, the total time Swedes spend watching video (2.5 hours per day) remains stable, but the way they watch is changing dramatically.
💵 WBD Revenue Falls, but HBO Max Grows Rapidly
Warner Bros. Discovery (WBD) reported its financial results for Q3 2025. The company’s total revenue declined by 6%, reaching $9 billion.