News

🙈 Half of Subscribers Don't Watch Streaming Services

🙈 Half of Subscribers Don't Watch Streaming Services

The Russian streaming market faces a hidden crisis. In the second quarter of 2026, the aggregate subscriber base of domestic services reached 72.3 million people (including 53 million paying users). However, up to 50% of them never even open the media platforms they pay for.

🤳 Disney Brings Like Nastya to Its Streaming Platforms

🤳 Disney Brings Like Nastya to Its Streaming Platforms

Disney has entered into a strategic agreement with Like Nastya, the kids’ media brand created by creator Anastasia Radzinskaya. The move reflects the entertainment giant’s push to convert digital creators’ massive followings into viewership across its own premium platforms.

🔥 Registration Open for Peering Forum 2026

🔥 Registration Open for Peering Forum 2026

On November 24, 2026, Moscow will host the 21st Peering Forum—the premier annual conference for key players in the telecommunications market, media industry, corporate sector, and government agencies. Event organizer MSK-IX has officially launched participant registration.

🎠 Soyuzmultfilm to Open Indoor Amusement Park in Moscow

Soyuzmultfilm animation studio has unveiled the concept for its first indoor theme park, as announced by Yuliana Slashcheva, Chair of the Board of Directors. The project will blend classic mechanical rides with modern digital technology, drawing inspiration from the studio’s popular franchises.

🧠 AI Reshapes TV Broadcasting While Keeping Humans at the Core

The integration of artificial intelligence in the media industry is shifting from bold experimentation to systematic adoption. Speaking at IBC2026, representatives from the Australian Broadcasting Corporation (ABC) and Olympic Broadcasting Services (OBS) shared how they deploy AI across newsroom and production workflows.

🏴‍☠️ Pirate Traffic Gets Pricey

The Russian advertising market on illegal video streaming services is undergoing a shift in trends. In the first half of 2026, ad placement volumes in the pirate segment grew by 4.2% year-over-year.

🚧 Europe Yearns for AI and Cloud Sovereignty

At a Society of Motion Picture and Television Engineers (SMPTE) session held during IBC2026, experts examined the key requirements for building an independent European cloud and AI ecosystem.