News

📲 TikTok and YouTube are the "New TV"

According to a Deloitte report, for 40% of consumers, watching videos on social media and streaming services is considered equally “watching TV.” This share reaches 50% among Gen Z and Millennials.

▶️🚀 Media segment drives Yandex

Yandex has announced its financial results for Q3 2025. The media segment is providing the company with a stable growth lever and user engagement, strengthening the entire ecosystem.

🆕 Mediabaza launches Disk, transforms into a video content "Factory"

The B2B video content and services marketplace Mediabaza continued its transformation by launching Mediabaza Disk—a high-performance cloud storage solution. This creates a unified ecosystem for the media market, combining storage, production, compliance checking, and distribution of video content.

🇬🇧 UK YouTube users prefer US content

According to data from Digital I, YouTube users in the UK watch less local content in the Entertainment, Gaming, and News & Politics categories than audiences in other key countries.