📺 Series strengthen position on TV
Based on the results for January–September 2025, Russian interest in entertainment TV programs slightly decreased, while series continue to increase their contribution to the structure of TV viewing.
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🎮 Game-based anime overtakes comics in popularity
The number of announced anime adaptations based on video games has grown by 137% over the past year, surpassing comics to become the third-largest source of content for animation (trailing only manga and books).
🎬 Scripted commissions fall, but Europe holds steady
Eighteen months after the start of a decline in TV channel commissions, the global content production market stands at 75% of its peak.
📈 Yandex increases its presence
The Yandex company has reported a significant increase in the number of devices running its proprietary operating system, YaOS, which is now being actively used for online content viewing.
💸 TV advertising prices go up again
The National Advertising Alliance (NRA) has notified the market about a new pricing scheme for placement in 2026.
👀 Consumers willing to watch ads, but fear leaks
A Verve study revealed that 75% of consumers are now more willing to watch ads for free content (up from 67% in 2024).
🔥 Medialogistika adds six new TV channels to its portfolio
The terrestrial television signal delivery platform Medialogistika (an MSK-IX project) has announced a significant expansion of its offerings. Over the past month, its catalogue has been augmented with six new TV channels of various genres, whose signals are now available for order by cable operators.
🎞 Movies Are Saving Streaming Services in the US
Contrary to the common belief that movies on streaming platforms are losing relevance compared to series, research by Parrot Analytics showed that film has become one of the most effective tools for subscriber retention.
🙏💵 Media companies request tax deferral
Russian broadcasters and video services have appealed to the Ministry of Digital Development (Mincifry) with a request to extend a temporary tax relief measure. This measure was adopted at the end of 2023 and is only valid until December 31, 2025.
🎞 Kinopoisk and Ivi integrate subscriptions
For the first time in the Russian OTT industry, two of the largest online cinemas, Kinopoisk (market leader with a 33.9% share) and Ivi (16.3% share), have implemented a two-way integration of their subscriptions to expand audience and content.