🔍 People Can’t Tell AI-Generated Content From Real
Every fifth resident of Russia (21%) regularly encounters AI-generated content. At the same time, 43% of respondents admitted they cannot distinguish a deepfake from material created by a human.
News
🙅♂️ Fans Cancel Subscriptions Over Irrelevant Content
According to a study by WSC Sports, more than half of sports fans in the U.S. have cancelled streaming subscriptions due to irrelevant content.
🏆 Netflix — the Advertising Leader in the Asia-Pacific Region
More than half of marketers in the Asia-Pacific region (APAC) plan to increase spending on online video, e-commerce, and influencer content in 2026.
📱 Vertical Content Has Captured the Audience
In 2025, vertical content formats became the main trend on VKontakte, significantly increasing audience engagement, as stated in the platform’s year-end results.
🥇 Spain Leads Europe in FAST Services
According to Omdia, Spain has become the European leader in the FAST TV market — 35% of the adult population uses FAST services monthly. Spain surpasses the United Kingdom (26%), Germany (25%), and France (17%).
🎬 European TV Production Slows Down
Growth in European television production is stagnating. The European Audiovisual Observatory reports a second consecutive annual decline based on 2024 results.
🛡 RSCC Develops Its Own TV Signal Protection System
The Russian Satellite Communications Company (RSCC) has developed its own conditional access and TV signal encryption system (CAS). The announcement was made by CEO Alexey Volin.
🛰 Tricolor is Building Its Own Teleport
The operator Tricolor plans to launch its own teleport by the end of 2025, with an estimated cost of over 400 million rubles. The facility is expected to be located in Krasnoyarsk.
🛒 Netflix Enters the Fight for WBD
Following the deadline for second-round bids to acquire Warner Bros. Discovery (WBD), new details have emerged about Netflix’s proposal.
▶️ Nordic Streaming Market on the Rise
According to a Mediavision study, the TV and streaming market in Scandinavia (Norway, Sweden, Denmark, Finland) is expected to reach €10.7 billion in 2025, showing a 2% increase compared to 2024.