At the International Technology Congress IBC 2025, experts discussed the European streaming market. According to analysts from 3Vision, Europe accounts for only 18% of the global market, which is dominated by the US. Despite this, European streaming is already $5 billion ahead of pay-TV, and this gap will continue to grow.
On September 16, at the International Technology Congress 2025, Grigory Kuzin, Director of the “Medialogistika” project at MSK-IX, spoke during the panel discussion “AI Technologies in Media and Communications.” He discussed the concept of the “Mediabaza” platform, designed to become a unified tool for the media market, and the key role of AI technologies in the digitalization of the media industry.
Grigory Kuzin, Director of the “Medialogistika” project at MSK-IX, took part in the St. Petersburg International Content Forum. As part of the event, he spoke at a presentation by the Kira Bulycheva Film Studio, where he introduced the industry B2B marketplace “Mediabaza”.
The Mediabaza platform has expanded its downloadable content catalog to nearly 2,000 diverse video content items from leading media market players. This achievement marks an important milestone in the platform’s development, confirming its relevance as a centralized hub for broadcasters, operators, and rights holders.
Analyzing the financial underbelly of the AI industry has emerged as the defining media market trend in early 2026. For a long time, the economics of generative models remained a “black box,” concealed behind multi-billion-dollar venture capital rounds.
