⚽️ Paramount+ Is Redrawing Europe’s TV Landscape
The shift of UEFA Champions League broadcast rights in the UK to Paramount+ starting in 2027 has become part of a major global reshuffle affecting key European markets.
News
💰 TV Sponsorship Delivers a 2.5x Return
A study by the Starlink agency group showed that television sponsorship is the most stable and fastest-growing segment of TV advertising, providing direct financial returns.
🀄️ A Domino Effect Has Transformed Russia’s Media Market
According to Mediascope, Russia has experienced major audience redistribution over the past year: the time users spent on YouTube dropped by 67% compared to July 2024.
🇪🇸 Spain to Lead the Creation of a European UHD Association
At the 4K HDR Summit in Seville, UHD Spain announced plans to establish a pan-European UHD association and presented new research showing that Spanish viewers still have a poor understanding of Ultra High Definition.
📺 Brands Are Moving Away from Traditional TV as Prices Rise
By the end of the first three quarters of 2025, the share of brands investing in Smart TV advertising reached 25% in Russia. These findings come from a study by the Launcher platform.
💬 AI Will Summarize TV Series Plots on Prime Video
Amazon has announced the rollout of generative AI to power a new Video Recaps feature on its Prime Video streaming platform.
📉 Dolby Labs Shares Drop to a One-Year Low
Dolby Laboratories has reported its results for Q4 and the full 2025 fiscal year.
🖥 OLED Monitor Market Grows 65%
According to TrendForce, global OLED monitor shipments reached 644,000 units in Q3 2025, marking a 65% year-over-year increase.
▶️ Europe Is Betting on Streaming
According to a report by Comcast Advertising, European marketers are approaching their 2026 budgets with cautious optimism, placing a clear emphasis on Connected TV (CTV) and streaming platforms.
🏆 Sports Brands Will Dominate Media in 2026
According to a report by the marketing agency IMG, AI is the key driver of transformation in the sports and media industries.