News

⚽️ Sports Content Drives FAST Services to the Next Level

Gracenote, the content analytics division of Nielsen, has published its Q3 2026 Data Hub report. The study shows that the free ad-supported streaming television (FAST) sector is experiencing a rapid expansion in sports broadcasting, driven less by the launch of new channels than by a substantial increase in programming volume itself.

📱 Hollywood Goes Vertical

The format of vertical micro-dramas with two-to-three-minute episodes, which originated in China, is taking the US media industry by storm. Against the backdrop of the pandemic’s lingering effects and Hollywood strikes, American actors, screenwriters, and directors are migrating to this segment in droves.

📊 Super Hi-Vision Market Expands Despite Sluggish 8K TV Sales

The global Super Hi-Vision (8K) ultra-high-definition video technology market has entered a phase of rapid growth. According to an analytical report by SAC Insight, the segment’s widespread expansion comes despite modest consumer demand for 8K television sets.

📱 Micro-Dramas Experience Explosive Growth

In partnership with analytics service Insightrackr, platform Mintegral released a global report detailing non-gaming app trends for H2 2026. Data shows global non-gaming app downloads reached 47.5 billion in the first half of 2026—a 16.6% year-over-year increase.

▶️ Russian Online Cinema Revenues Approach 100 Billion Rubles

In the first half of 2026, the combined revenue of Russian streaming services rose by 31% year-over-year, reaching 99.5 billion rubles. The market continues to display strong positive momentum, though growth rates are gradually stabilizing following surges of 45% in H1 2025 and 42% in H1 2024.

🤝 A Wave of M&A Reshaping Europe's Broadcast Market

Europe’s telecommunications and broadcasting sector is undergoing a wave of mergers and acquisitions (M&A). In a short span, major players have closed a series of large-scale deals that are fundamentally altering the media landscape.

🧠 The Real Status of AI Agent Adoption Revealed

Russian businesses are overwhelmingly leveraging point AI solutions (86% of companies), yet full-scale integration of artificial intelligence into core processes still lags far behind public success stories.

🛰 Local Operators Reshape the GEO Market

The global geostationary satellite orbit (GEO) market has split into three distinct tiers: massive transnational corporations, dynamic regional players, and national operators managing fleets of fewer than five spacecraft.

🧠 AI Turns Micro-Dramas into a Global Trend

Generative neural networks have evolved into a fully fledged industrial tool for video production. The primary arena for this revolution has been the market for short vertical series—micro-dramas.

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