A tectonic shift has struck the U.S. mobile entertainment market. According to data from Omdia, as of late 2025, users are pivoting en masse from traditional series to micro-drama platforms, causing giants like Netflix and Disney+ to lose their grip on the mobile audience.
The Russian video service market concluded 2025 with historic records. According to data from leading analytical agencies (TelecomDaily, TMT Consulting, and J’son & Partners Consulting), the industry has not only maintained double-digit growth rates but has firmly established its dominance over traditional cinema, outperforming it in revenue by more than fourfold.
U.S. audiences are becoming increasingly loyal to new content, with the Video Through Rate (VTR) for debut seasons hitting a three-year high.
