📊 Media Market Bets on AI Search, Free Streaming, and a Overhaul of Legacy KPIs
The collapse of conventional growth drivers will force major media companies to radically rethink their business models.
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▶️ Streaming Platforms Bring Ads Back to Paid Subscriptions
The primary advantage of streaming platforms—watching movies without commercial breaks—is gradually becoming a thing of the past.
👁🗨 The Experience Economy vs. Viewer Habits
The Russian online video market continues its transformation, with the key competition between domestic and foreign platforms shifting from basic availability to the realm of viewer experience.
▶️ YouTube Reclaims Its Position as the Primary Driver of Russian Video Consumption
In the first half of 2026, the Russian video market returned to its familiar reliance on a single key player. According to a study by Future Lab based on Mediascope Cross Web data, average daily viewing time per user across major video services rose by 6% to 87.7 minutes.
👁🗨 Television on the Toilet and a Paradigm Shift
The era of vertically integrated broadcasting and the strict division between “TV viewers” and “mobile users” has come to an end. To survive in this new reality, the media industry must radically rethink the very concept of broadcasting and place the user at the center of every decision.
🌏 Japanese Drama Vivant Sets Asia Streaming Record
Analytic platform ampd Analytics (a subsidiary of Media Partners Asia) has released its ampd Vision report, recording an unprecedented milestone for the Asian media market.
🤳 The Creator Economy Conquers FAST
The creator economy is no longer a niche experiment for free ad-supported streaming TV (FAST) services. Today, creator-led channels are evolving into a central pillar of programming schedules—one that leading platforms are fiercely competing to secure.
📊 In Kazakhstan, Social Media Is Trusted More Than TV
The Kazakhstan Institute for Social Development (KISD) has released the results of its latest study on the country’s information environment for the third quarter of 2026.
▶️ YouTube Conquers the Living Room Screen
The main screen in the living room is no longer the domain of traditional broadcasting—today, it serves as YouTube’s primary battlefield and chief growth driver.
📺 Television Is Moving to IT
The Russian media industry is entering a period where television is ceasing to be an isolated technological domain. While cable and satellite delivery remain in place, an increasing number of processes are transitioning into the IP environment, data centers, and the cloud.