News

📊 Media Business Can No Longer Survive Without Neural Networks

The 9th Animation Gathering in Skolkovo hosted a panel titled “The Media Economics and Generative AI: Why Implementation is Inevitable.” During the session, Anton Vorykhalov, a former strategist at Disney and Paramount, presented stark figures proving that the traditional economics of film and animation studios have hit a dead end, and that without AI, the industry faces a wave of bankruptcies.

🪓 Horror Reshapes Box Office Economics

The summer of 2026 has been defined by a renaissance of fear in the cinema industry. The horror films Obsession and The Backrooms of Reality—directed by emerging filmmakers with budgets under $1 million and around $10 million, respectively—did more than just become box office sensations; they proved that original genre filmmaking can compete on equal terms with heavyweight franchises.

📊 Mobile Web Becomes a Major Source of Ad Waste

The global media verification platform Integral Ad Science (IAS) has released its latest Media Quality Report. The company’s experts analyzed over 300 billion daily digital interactions to map a comprehensive benchmark landscape across the open web, Connected TV (CTV), and social media platforms.

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