🎬 Asia-Pacific Takes the Lead in Global Streaming Content Production
The Asia-Pacific (APAC) region has made a major leap in the streaming industry, climbing from third straight to first place in original scripted series commissions.
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📈 Branded Video Outpaces Market Growth
The Interactive Advertising Bureau (IAB) Russia has summarized the H1 2026 results for traditional digital marketing segments. Combined spending across performance and branding reached 301 billion rubles, reflecting an 11% increase compared to the same period last year.
🛰 Satellite Market Faces Scaling, Autonomy, and a Rocket Shortage
The 40th Annual Small Satellite Conference (SmallSat) was held in the United States from August 23 to 26, bringing together key players from the global space industry.
🎫 Box Office Revenues Outpace Cinema Attendance
The global theatrical exhibition market is facing an ongoing structural challenge: over the past seven years, global cinemas have lost approximately 248 million moviegoers.
🎬 Online Streaming Services Shift From Exclusives to Digital Showcase Model
The Russian video streaming market is undergoing a fundamental shift in its growth strategy. While absolute exclusivity was previously the primary driver of subscriber acquisition, platforms in 2026 are rapidly pivoting toward a “showcase” model—embracing co-productions (shared exclusives), third-party subscription aggregation, and cross-selling.
👁 Internet Retains Youth While Older Generations Drive New Online Trends
Mediascope has released fresh data on Russian media consumption, revealing a profound transformation in audience habits. The primary trend highlights a sustained balance between linear TV and digital environments, alongside sharp shifts in focus across different age clusters.
💸 Russian Media Tech Market Set to Reach 1 Trillion Rubles by 2030
Russia’s media technology market reached 377 billion rubles at the end of 2025 and is projected to expand nearly 2.7 times to surpass 1 trillion rubles by 2030.
🛰 Musk Challenges Goldman Sachs’ Space Economy Valuation
The Global Institute at investment bank Goldman Sachs has published an analytical report titled “The Second Space Age,” detailing the transformation of global markets, technology, and geopolitical influence in the space sector.
⚽️ Sports Content Drives FAST Services to the Next Level
Gracenote, the content analytics division of Nielsen, has published its Q3 2026 Data Hub report. The study shows that the free ad-supported streaming television (FAST) sector is experiencing a rapid expansion in sports broadcasting, driven less by the launch of new channels than by a substantial increase in programming volume itself.
📱 Hollywood Goes Vertical
The format of vertical micro-dramas with two-to-three-minute episodes, which originated in China, is taking the US media industry by storm. Against the backdrop of the pandemic’s lingering effects and Hollywood strikes, American actors, screenwriters, and directors are migrating to this segment in droves.