The Connected TV (CTV) advertising segment in Russia has officially outgrown its status as an experimental format. According to the “CTV Navigator 2026” study, conducted by Visible in the first quarter of 2026, the market has begun to treat the channel as a fully-fledged and essential component of modern video strategies.
PlayBox Technology has released a comprehensive study exploring the global transformation of the broadcasting sector, driven by technological innovation and macroeconomic pressures.
Analyzing the financial underbelly of the AI industry has emerged as the defining media market trend in early 2026. For a long time, the economics of generative models remained a “black box,” concealed behind multi-billion-dollar venture capital rounds.
Amagi, the cloud-based SaaS platform for broadcasting, streaming, and monetization, has released the 17th edition of its AIRTIME Report, focusing on global trends within the Free Ad-Supported Streaming TV (FAST) segment.
International analytical agency Glance, a specialist in television and video content market research, has published its latest One TV Year in the World study.
Global streaming platforms are fundamentally shifting their approach to relationship-driven content, increasingly favoring scripted series over unscripted dating reality shows.
The Latin American satellite communications market is undergoing a large-scale technological transformation. The region’s complex geography—characterized by the impenetrable Amazon rainforest and the Andean mountain ranges—combined with underdeveloped terrestrial infrastructure, has traditionally driven high demand for space-based communications.
The International Union of Cinemas (UNIC) has published its final report for 2025, revealing that theater attendance across Europe contracted by 4.4%, totaling 873.2 million admissions.
The Samsung Ads division has published its global State of CTV report, highlighting a profound transformation within the streaming and Connected TV (CTV) landscape.
Viewer intolerance toward advertising on linear television and streaming platforms has dropped to an all-time low. According to a study by Hub Entertainment Research, amid consistent subscription price hikes, users are increasingly opting for ad-supported tier structures (AVOD) to mitigate their monthly expenditures.
