🛍 Advertising Market Growth Slows
In the January–March period of 2026, the volume of the Russian advertising market expanded by 5% year-over-year, totaling between 220 billion and 222 billion rubles (excluding VAT).
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📉 Digital Restrictions Suppress Media Consumption Levels
Russia has recorded a deceleration in media consumption dynamics, triggered by large-scale operational restrictions imposed on popular internet services.
📺 Streaming Revenues Surpass Pay-TV for the First Time in Russia
At the “Cableman #NEFORMAT” industry event, Dmitry Kolesov, Director of the New Technologies Department at J’son & Partners Consulting, presented a report titled “What and How TV Channels and Online Cinemas Offer the Viewer.”
📊 TV Market Shifts Toward Bundles and Online Streaming
At the “Cableman #NEFORMAT” industry event, Konstantin Ankilov, CEO of the analytical agency TMT Consulting, presented a comprehensive report on the full-year 2025 results, delivering a detailed analysis of shifting broadcasting technologies and the broader expansion of the adjacent telecommunications industry.
🛰 MEO Systems Become the Backbone of Mega-Constellations
Medium Earth Orbit (MEO) is emerging as a critical technological compromise within the global space industry.
📡 Satellite TV Retains Strategic Relevance
Analytical agency TelecomDaily has presented a study of the Russian satellite television market covering the period from 2022 to 2030. In the wake of the March anomaly on the Express-AT1 spacecraft, an industry-wide debate has emerged regarding the reliability of orbital signal delivery.
👦 Analysts Reveal Insights Into Teen Media Consumption
At SPIEF 2026, leading research companies presented fresh data on the shifting media habits of young Russians.
🇪🇺 FAST Enters the Mainstream in the European Market
The FAST (Free Ad-supported Streaming TV) format has officially transitioned from a passing trend into a permanent, highly lucrative fixture of the European media landscape. European streaming platform Rakuten TV has released an analytical report revealing new media consumption patterns across the region.
👁 A Shift in TV Viewing Patterns Takes Place in Kazakhstan
In the first quarter of 2026, television consumption in Kazakhstan demonstrated stability, though the internal structure of audience preferences continues to evolve.
💲 VoD Revenue Surpasses Pay-TV Earnings for the First Time
The global television and video content market has crossed a major point of no return. According to data from the analytical firm Omdia, online video revenues surpassed traditional pay-TV earnings last year for the first time in history.