Russian video platforms continue to solidify their positions in 2026, emerging as the country’s primary channels for content consumption. According to a study by the analytical agency TelecomDaily, Rutube has become the main beneficiary of YouTube’s slowdown, with its usage share reaching 79%.
The United Kingdom has established itself as the leading market for micro-dramas in Europe, reaching 8.2 million monthly active users (MAU) last year.
The 2025 financial statements of the largest suppliers of shows, series, and feature films for Russian television channels revealed a sharp slowdown in revenue growth dynamics, with several key players recording a critical drop in net profit.
The global entertainment industry is transitioning from fierce platform competition toward the creation of a unified, interconnected content ecosystem.
Amid mounting pressure from international regulators and digital platforms demanding mandatory disclosure of AI usage, research firm MediaScience has published reassuring data for the advertising industry.
Wurl, a leading streaming television technology company, has published a study examining brand safety during ad placements within FAST TV news programming.
Consumers are increasingly feeling the financial squeeze from rising media service costs; in the US, the price of many premium subscriptions has already crossed the $20-a-month threshold.
By the end of 2025, the pay-TV market in Kazakhstan demonstrated moderate growth alongside a profound technological transformation.
Gracenote, a Nielsen company, has released a report on budget allocation in Connected TV (CTV). The primary takeaway is that market growth is hitting a bottleneck due to a severe lack of transparency.
In April 2026, Russian viewers demonstrated a sharp resurgence of interest in U.S.-produced content. According to the “Kinopoisk Pro Index,” the share of audience attention directed toward American projects increased 1.5 times year-on-year, reaching 34%.
