News

🪓 Horror Reshapes Box Office Economics

The summer of 2026 has been defined by a renaissance of fear in the cinema industry. The horror films Obsession and The Backrooms of Reality—directed by emerging filmmakers with budgets under $1 million and around $10 million, respectively—did more than just become box office sensations; they proved that original genre filmmaking can compete on equal terms with heavyweight franchises.

📊 Mobile Web Becomes a Major Source of Ad Waste

The global media verification platform Integral Ad Science (IAS) has released its latest Media Quality Report. The company’s experts analyzed over 300 billion daily digital interactions to map a comprehensive benchmark landscape across the open web, Connected TV (CTV), and social media platforms.

📊 CTV in Russia Moves Beyond the Experimental Phase

The Connected TV (CTV) advertising segment in Russia has officially outgrown its status as an experimental format. According to the “CTV Navigator 2026” study, conducted by Visible in the first quarter of 2026, the market has begun to treat the channel as a fully-fledged and essential component of modern video strategies.

📊 Unprofitable Chinese AI startup valued on par with Gazprom

Analyzing the financial underbelly of the AI industry has emerged as the defining media market trend in early 2026. For a long time, the economics of generative models remained a “black box,” concealed behind multi-billion-dollar venture capital rounds.