News

📊 Analysts Identify Metadata Crisis in FAST Sector

Amagi, the cloud-based SaaS platform for broadcasting, streaming, and monetization, has released the 17th edition of its AIRTIME Report, focusing on global trends within the Free Ad-Supported Streaming TV (FAST) segment.

👀 Reality TV Yields to Scripted Dramas

Global streaming platforms are fundamentally shifting their approach to relationship-driven content, increasingly favoring scripted series over unscripted dating reality shows.

💫 Latin America Experiences Satellite Boom

The Latin American satellite communications market is undergoing a large-scale technological transformation. The region’s complex geography—characterized by the impenetrable Amazon rainforest and the Andean mountain ranges—combined with underdeveloped terrestrial infrastructure, has traditionally driven high demand for space-based communications.

🎦 European Cinema Attendance Declines

The International Union of Cinemas (UNIC) has published its final report for 2025, revealing that theater attendance across Europe contracted by 4.4%, totaling 873.2 million admissions.

👻 Samsung Outlines Key CTV Trends

The Samsung Ads division has published its global State of CTV report, highlighting a profound transformation within the streaming and Connected TV (CTV) landscape.

👀 Younger Demographics Willing to Watch Ads to Reduce Expenses

Viewer intolerance toward advertising on linear television and streaming platforms has dropped to an all-time low. According to a study by Hub Entertainment Research, amid consistent subscription price hikes, users are increasingly opting for ad-supported tier structures (AVOD) to mitigate their monthly expenditures.

🛍 Advertising Market Growth Slows

In the January–March period of 2026, the volume of the Russian advertising market expanded by 5% year-over-year, totaling between 220 billion and 222 billion rubles (excluding VAT).