🆓 FAST TV Has Officially Gone Mainstream in the US
According to a report by Hub Entertainment Research, 55% of American viewers now use FAST (Free Ad-Supported Streaming TV) services, with nearly half of them describing the format as “essential.”
- All news
- Mediabaza
- World news
- In Russia
- Analytics
News
⚽️ The Era of Media Rights Windfalls Is Coming to an End
According to a recent report by PwC, the valuation of sports media rights will cease to be the primary growth driver for the industry in the coming years. Experts warn that the market must adopt more flexible revenue models to keep pace with a dramatic shift in fan behavior.
🎬 Russian TV Content Outpaces Digital Premieres
Medialogia has released its Russian Series Rating (RSR) for the first quarter of 2026. The study reveals a unique market dynamic: while Western hits achieve record-breaking scores during peak release windows, domestic linear TV projects ensure the long-term dominance of Russian content.
💪 Micro-Drama Defeats Streaming Giants
A tectonic shift has struck the U.S. mobile entertainment market. According to data from Omdia, as of late 2025, users are pivoting en masse from traditional series to micro-drama platforms, causing giants like Netflix and Disney+ to lose their grip on the mobile audience.
▶️ Russian Online Streaming Market Surges to 200 Billion Rubles
The Russian video service market concluded 2025 with historic records. According to data from leading analytical agencies (TelecomDaily, TMT Consulting, and J’son & Partners Consulting), the industry has not only maintained double-digit growth rates but has firmly established its dominance over traditional cinema, outperforming it in revenue by more than fourfold.
👀 Audience Retention on the Rise: Viewers Less Likely to Abandon Series
U.S. audiences are becoming increasingly loyal to new content, with the Video Through Rate (VTR) for debut seasons hitting a three-year high.