Russia’s online cinema market grew 39% in 2025, reaching 189 billion rubles. Per TMT Consulting, paid subscriptions remain the growth engine, while the ad-supported model (AVoD) stagnates below 5% market share.
Audience measurement firm Mediascope has published first-quarter 2026 TV viewing results for Russia. The study covers the entire population over age 4, including urban homes and dachas.
Telecom company 1TVCh has lined up an action-packed week for viewers. From April 6–12, thematic channels launch projects spanning diverse interests: from family animation and gourmet cuisine to extreme sports and botanical wonders.
The Russian family blockbuster Buratino has kicked off its international run with strong momentum. Since March 19, the film has been released across 10 Latin American countries, including Mexico, Argentina, Chile, and Colombia.
The TV market has reached a technological plateau: screens and hardware across most brands have become nearly identical. What manufacturers are competing on now was explained by Vadim Eremin, Commercial Director of smart devices at Yandex.
TV series production in Russia is becoming rapidly more expensive. According to data from the Internet Development Institute (IRI), over the past year, fees for key specialists have increased by an average of 20–30%.
As of April 1, the only specialized TV channel in Russia fully dedicated to equestrian sports and horse breeding, Konny Mir, has shut down.
Alexey Goreslavsky, CEO of the Internet Development Institute (IRI), summed up the past five years and outlined plans for 2026 in a recent interview.
According to AdIndex rankings, the digital segment in 2025 grew 1.5 times faster than the year before. The growth rate of online advertising revenue reached 38% (compared to 23% in 2024).
The Russian legal video market made a strong leap in 2025. According to a report by J’son & Partners Consulting, the segment’s revenue surged by 29.2%, reaching 220.1 billion rubles.
