👁🗨 The CTV Ad Market Shifts from Reach to Performance Marketing
The Russian Connected TV (CTV) market has officially outgrown its status as a niche experimental platform, evolving into a mature and strategically vital media channel.
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🎦 Luxor Cinema Chain Sold for Half Price
Promsvyazbank (PSB) has concluded a repeat auction for the sale of LLC ASKino, the operator of the national Luxor cinema chain. JSC Invest R was declared the winner of the auction, acquiring the asset for 167.6 million rubles—exactly half of its initial asking price.
🎬 Mosfilm Values Its Golden Collection at 1,598 Rubles
The Mosfilm cinema concern has officially recognized 1,598 films from its celebrated collection on its balance sheet, valuing each asset at a nominal one ruble.
⚠️ Cable Operators Warn of Shift Toward Gray Market Schemes
The Russian telecom market has ground to a halt in anticipation of sweeping regulatory changes. In the spring of 2026, industry media and professional communities began actively discussing a forthcoming draft bill from the Ministry of Digital Development, which proposes a drastic tightening of licensing rules for telecom operators.
⚖️ Alexey Byrdin Explains the Growing Role of Lawyers in the Media Industry
Amid the large-scale regulatory changes of 2026, the lawyer is becoming a pivotal figure in video content production and distribution.
🌷 Romance TV Channel Rebrands as Vesna
Plan B Cinema has announced a major rebranding of its popular movie channel Romance, which will continue broadcasting under the new name Vesna.
👳🏽♂️ NMG and Zee Entertainment Strike Media Partnership
National Media Group (NMG) and Zee Entertainment Enterprises Limited (ZEEL), one of India’s largest media conglomerates, have signed a strategic cooperation agreement for content creation and distribution.
🛍 Smart TVs Spark an Advertising Boom
Advertisers are shifting their budgets to smart TV screens. Over the past year, the share of brands placing advertisements on Smart TV devices has grown by 30%.
📐 New Online Audience Measurement Rules Approved
The Russian Government has approved a decree aimed at improving the accuracy of audience measurement for media content across streaming platforms and social networks. The new system is designed to streamline statistical data collection while ensuring that all processing is conducted strictly on an anonymized basis.
🏴☠️ Pirates Capture More Than Half of the Video Streaming Market
More than half of the professional video content consumed in Russia today is accessed through illegal platforms. This was stated by Alexey Byrdin, CEO of the “Internet Video” Association (AIV), during the TeleMultiMedia Forum 2026.