💄 SHOT TV refreshes its image
The SHOT TV channel has unveiled a rebrand, switching to a new visual style from 1 March 2026. This is not just a logo change but a statement of intent to move into the premium movie-channel segment.
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🧠 Soyuzmultfilm aims for metaverses and AI
The legendary studio has approved a development strategy that will transform it into a global brand holding, where animation becomes just one part of a broader ecosystem and the main goal is to build product universes around each character.
🔥 Olympics on Okko draws 8 million viewers
The 2026 Winter Olympics in Milan made history for Russian broadcasting: for the first time, exclusive rights belonged not to TV channels, but to streaming service Okko.
📊 Wink and digital services power Rostelecom’s growth
Rostelecom has published its IFRS results for 2025, showing confident revenue growth, supported in part by strong performance in its media segment.
Start World to unveil a new look
The Start World TV channel has announced a major rebrand, with viewers set to see an updated visual concept from March 2.
🏆 Promo Fest Pay TV 2026 Honors the Best Pay TV Promos
As part of Telecom Operator Day at the CSTB.PRO.MEDIA 2026 forum, a gala ceremony was held to recognize the winners of the third Promo Fest Pay TV festival.
📺 Smart TV Market in Russia Sees Rapid Growth — and a Bot Attack
In 2025, Russia’s Connected TV (CTV) segment finally came of age. At the CSTB.PRO.MEDIA 2026 forum, experts noted that smart TVs are now present in 67% of households, and advertisers no longer treat this channel as an experiment.
📊 Pay TV Subscribers Grow Slowly, but Bills Rise Fast
At the CSTB 2026 exhibition, analysts from TMT Consulting presented preliminary 2025 results for the Russian pay TV market.
🏆 Big Digit 2026 Names Its Winners
On February 17, Moscow hosted the Big Digit awards ceremony. This year the industry set a record with 261 submissions and more than 244,000 viewer votes.
🎬 Shadow Distribution in Russia Shrinks by One-Third
Box office revenues from Hollywood blockbusters shown in Russian cinemas without official rights (the so‑called “pre‑show service”) have collapsed.