News

👥 56% of Urban Residents Now Subscribed to Streaming Services

The Russian online cinema market has reached a new milestone. According to data from ICMR, as of the first quarter of 2026, 56% of urban residents are now using streaming subscriptions. The number of paying users has also hit an all-time high, reaching 45%.

👁 Viewers Favor "Cheburashka 2" and "The Housemaid"

The first quarter of 2026 has been exceptionally busy for Russian streaming services. Analysis of March and quarterly viewership data shows that online cinema audiences are at peak activity: viewers are responding instantly to digital premieres, while “word-of-mouth” is driving older hits back into the charts.

🟥 Kion Content Cluster Competes for User Time and Wallets

The Russian media landscape has witnessed the final formation of a major new content powerhouse. MTS’s “On Media” division has consolidated its streaming service, digital bookstore, and music platform into a single unified cluster under the Kion brand.

📺 TV yields to social media as primary news source

Media consumption in Russia has reached a point of no return. According to a study by TelecomDaily, traditional television is rapidly losing its audience, giving way to social networks and news aggregators.