🧠 AI Automates Television Workflows
The Russian television industry has transitioned from isolated experiments with neural networks to the large-scale integration of artificial intelligence into core production workflows.
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👁 Russian Viewership Interest in TV Series Plummets by a Third
In the spring of 2026, Russia recorded an unprecedented drop in viewer interest toward episodic content. According to analytical data from the “Kinopoisk Pro Index,” cumulative audience attention across all series projects contracted by 31% compared to the same period in 2025.
✔️ "Made by AI" Labeling Put on Hold
The State Duma has rejected a bill that proposed introducing mandatory labeling for any content created using artificial intelligence technologies.
🤖 Wink and Rostelecom Hire AI Editor
The online streaming service Wink, in collaboration with Rostelecom’s AI team, has developed and deployed an autonomous AI agent functioning as a content editor.
📺 Themed TV is being transformed
Representatives from the country’s leading media conglomerates have shared insights into shifting audience preferences and the content strategies that allow them to retain millions of viewers.
👺 Scammers Turn to Deepfakes as Fraud Rates Surge
Since the beginning of 2026, the use of deepfake technologies by cybercriminals has doubled compared to the same period last year.
🏆 Okko Scores Major Win with UEFA Champions League Final
Streaming platforms continue to expand their audiences for sports broadcasts, gradually positioning themselves as the primary competitors to traditional linear television. A striking confirmation of this trend was the UEFA Champions League final between Arsenal and PSG, which took place on May 30.
👁🗨 The CTV Ad Market Shifts from Reach to Performance Marketing
The Russian Connected TV (CTV) market has officially outgrown its status as a niche experimental platform, evolving into a mature and strategically vital media channel.
🎦 Luxor Cinema Chain Sold for Half Price
Promsvyazbank (PSB) has concluded a repeat auction for the sale of LLC ASKino, the operator of the national Luxor cinema chain. JSC Invest R was declared the winner of the auction, acquiring the asset for 167.6 million rubles—exactly half of its initial asking price.
🎬 Mosfilm Values Its Golden Collection at 1,598 Rubles
The Mosfilm cinema concern has officially recognized 1,598 films from its celebrated collection on its balance sheet, valuing each asset at a nominal one ruble.