News

⚠️ Cable Operators Warn of Shift Toward Gray Market Schemes

The Russian telecom market has ground to a halt in anticipation of sweeping regulatory changes. In the spring of 2026, industry media and professional communities began actively discussing a forthcoming draft bill from the Ministry of Digital Development, which proposes a drastic tightening of licensing rules for telecom operators.

🛍 Smart TVs Spark an Advertising Boom

Advertisers are shifting their budgets to smart TV screens. Over the past year, the share of brands placing advertisements on Smart TV devices has grown by 30%.

📐 New Online Audience Measurement Rules Approved

The Russian Government has approved a decree aimed at improving the accuracy of audience measurement for media content across streaming platforms and social networks. The new system is designed to streamline statistical data collection while ensuring that all processing is conducted strictly on an anonymized basis.

▶️ Analysts Rank Popularity of Video Hosting Platforms

Russian video platforms continue to solidify their positions in 2026, emerging as the country’s primary channels for content consumption. According to a study by the analytical agency TelecomDaily, Rutube has become the main beneficiary of YouTube’s slowdown, with its usage share reaching 79%.

⏳ Kinopoisk Restricts User Reviews for New Releases

Kinopoisk, Russia’s leading streaming platform and major film database, has updated its policy regarding user reviews. Going forward, long-form audience reviews will not be displayed on the pages of new releases for four weeks following their official theatrical or digital premiere in Russia.