📺 In 2026, TV Will Become a Cross-Screen Ecosystem
By 2025, television has fully transformed into a flexible media environment. Industry representatives highlight the key trends that will shape TV over the coming year.
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🙋♂️ Online Streaming Platforms Boost Brand Awareness
Analysts at J’son & Partners Consulting have released their 2025 findings, focusing on brand awareness of video services among Russian audiences.
📊 TV Holds Off the Streaming Onslaught in Russia
Online cinemas are gaining ground, but traditional TV is still holding its position. According to data from a ROMIR study, 83% of Russians watch television, while 77% use video streaming services.
👮♂️ A New Law on “Traditional Values” Is Coming
A bill has been submitted to the State Duma introducing administrative liability for online cinemas and social networks for discrediting Russia’s spiritual and moral values.
👋 Wink Launches an AI Assistant
Wink and Rostelecom have launched beta testing of the “Entertainment Agent” service. It is a smart AI assistant designed to solve the problem of endless content choice.
🎞 Wildberries Is Considering Its Own Streaming Service
The Wildberries marketplace is planning to launch its own video streaming service in 2026, according to sources in the media market. RWB, the combined structure of Wildberries and Russ, aims to build an ecosystem on the scale of Amazon and Alibaba.
🚫 YouTube to Be Blocked in Russia Within a Year
YouTube may be fully restricted in Russia within the next 6–12 months. This was stated by Andrey Svintsov, Deputy Chair of the State Duma Committee on Information Policy.
📊 Key Media Trends for 2025 Identified
The Association of Public Relations Consulting Companies (AKOS), PR News, Vmeste Media, and PR-Consulta studied the key trends shaping Russia’s media landscape in 2025.
🎄 VK Video Summarizes Its 2025 Results
The VK Video platform shared its 2025 results, highlighting strong growth and new records.
🤨 Businesses Reluctant to Share Data with Mediascope
Business associations (including ABD, RSPP, ARPP, and others) have criticized a proposal by the Ministry of Digital Development that would require online cinemas and social networks to provide Mediascope with an expanded set of user activity data.