🗣 Telecom Operators Call for Unity Against Strict Regulation
The business program of the MUSE 2026 Telecom Operators Forum opened with a session dedicated to state regulation.
- All news
- Mediabaza
- World news
- In Russia
- Analytics
News
👥 56% of Urban Residents Now Subscribed to Streaming Services
The Russian online cinema market has reached a new milestone. According to data from ICMR, as of the first quarter of 2026, 56% of urban residents are now using streaming subscriptions. The number of paying users has also hit an all-time high, reaching 45%.
👁 Viewers Favor "Cheburashka 2" and "The Housemaid"
The first quarter of 2026 has been exceptionally busy for Russian streaming services. Analysis of March and quarterly viewership data shows that online cinema audiences are at peak activity: viewers are responding instantly to digital premieres, while “word-of-mouth” is driving older hits back into the charts.
🟥 Kion Content Cluster Competes for User Time and Wallets
The Russian media landscape has witnessed the final formation of a major new content powerhouse. MTS’s “On Media” division has consolidated its streaming service, digital bookstore, and music platform into a single unified cluster under the Kion brand.
🎥 Russian Video Market Adapts to New Rules of the Game
“Traditional values” in Russia have officially shifted from mere declarations to a stringent economic prerequisite for the survival of media businesses.
📺 TV yields to social media as primary news source
Media consumption in Russia has reached a point of no return. According to a study by TelecomDaily, traditional television is rapidly losing its audience, giving way to social networks and news aggregators.
🎫 Ministry of Culture forecasts record-breaking box office for Russian cinema
Russian cinema is bracing for a new financial surge. According to the official declaration of goals and objectives from the Ministry of Culture of the Russian Federation, the box office revenue for domestic films is projected to grow by 7.7% in 2026, reaching a milestone of 42 billion rubles.
🐉 China unveils key film and media trends at WCM 2026
At the World Content Market held in Moscow (April 14–16, 2026), the Chinese delegation emerged as one of the primary centers of attraction.
⚖️ Business community slams new AI regulation bill
Major Russian companies and industry associations have submitted formal feedback on the government’s draft bill for the regulation of artificial intelligence. Experts warn that, in its current form, the document will create substantial barriers for both the economy and private citizens.
▶️ Ivi launches ad-supported subscription tier
The online cinema Ivi has become the first in Russia to implement a hybrid model: full access to its catalog for 199 rubles, provided the viewer watches advertisements. The technical partner for this rollout is MTS AdTech.