📺 Brands Are Moving Away from Traditional TV as Prices Rise
By the end of the first three quarters of 2025, the share of brands investing in Smart TV advertising reached 25% in Russia. These findings come from a study by the Launcher platform.
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💰 AI Drives Growth in VK’s Social Networks and Media Content
VK has published its results for the first nine months of 2025. The main breakthrough is the fourfold increase in adjusted EBITDA for the entire “Social Platforms and Media Content” segment, which reached RUB 15.6 billion.
📱 Kion Launches Micro-Production
The online cinema platform Kion has announced the launch of its own production of original projects in a vertical format (9:16).
📺 Sber Unveils AI-Powered TV With No Remote Control
At the AI Journey conference, Sber introduced its new Sber 7000 TV series, featuring full integration with the GigaChat AI assistant and hands-free voice control.
▶️ Online Cinemas Overtake Offline Theaters
Anton Volodkin, CEO of the Wink online platform, stated that online cinemas have become a key part of Russia’s creative economy.
📺 Russian Set-Top Box Market Grows by 128%
The operator Tricolor has published the results of its study of the Russian set-top box market for 2020–2024.
💼 Former Spotify Head Takes Over Start
Ilya Alekseev has been appointed the new CEO of the streaming service Start. He previously led Start’s subscription development department and, before that, served as Spotify’s General Manager for Russia and the CIS (2019–2022).
📉 TV Sales Decline in Russia
According to OCS data, TV sales in Russia fell by 10% in unit terms from January to September 2025. In Q3 alone, the decline accelerated to 15%.
▶️ Media and Advertising Boost MTS Growth
MTS reported a record Q3 2025, with ecosystem, media, and advertising services making a major contribution to its performance.
🎞 Wink and Media Services Help Rostelecom Return to Profit
Telecom operator Rostelecom announced improved financial results and a return to net profit in Q3 2025, largely driven by the active growth of its media and digital services.