For the first time in the Russian OTT industry, two of the largest online cinemas, Kinopoisk (market leader with a 33.9% share) and Ivi (16.3% share), have implemented a two-way integration of their subscriptions to expand audience and content.
Research by ICMR showed a significant increase in the share of paid subscribers of Russian online cinemas in Q3 2025: their number grew from 39% to 41% among city residents.
A Mediascope study for the first three quarters of 2025 recorded a significant increase in internet activity among older Russians.
The President of the Russian Federation has signed a law that will protect users from unwanted automatic charges for online subscriptions.
The operator Tricolor has unveiled “Myach Novostnoy” (News Ball)—the first sports television program in Russia whose entire production cycle (from script to the presenter’s video image) is implemented using Artificial Intelligence.
The video hosting platform Rutube has launched a new homepage featuring personalized recommendations powered by machine learning algorithms. The press service of “Gazprom-Media Holding” announced this development.
According to Mediascope data, television remains extremely popular in Russia: 97% of Russians tune in at least once a month.
The online cinema Wink has entered the micro-drama market by launching a new “Stories” section featuring vertical mini-series.
The Federation Council (Russia’s upper house of parliament) has approved a law designed to protect digital subscription users.
MTS has announced a large-scale rebranding of its ecosystem: all businesses not related to telecommunications will be spun off under independent brands.
