🎯 TV 2026: From Mass Reach to Personal Context
Television retains its position as the foundational media channel for major brands, yet the approach to media planning is undergoing a fundamental transformation.
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🧛♂️ "Twilight" Breaks Records as Local Releases Share Top Spot
Last weekend saw a sharp surge in cinema attendance, with aggregate box-office revenue for the top 20 releases in Russia reaching RUB 619 million—a 53% increase over the previous weekend.
⚖️ Ministry of Culture Tightens Financial Oversight
The Russian Ministry of Culture has significantly raised its financial demands on filmmakers who breach subsidy agreements. Over the first eight months of 2026, the ministry filed 11 lawsuits against production companies.
📱 Kinopoisk Launches Short-Form Videos
Kinopoisk has unveiled a product digest highlighting new features introduced over the summer. The platform focused on adapting to changing user content discovery habits, aggregating third-party libraries, and expanding its ecosystem beyond video streaming.
📺 Media Conglomerates Reveal Their Hand for the 2026/2027 Season
At the “NRA: New Season” conference, Russia’s major media conglomerates—NMG, Channel One, VGTRK, and Gazprom-Media—presented their strategic visions for the upcoming broadcasting year.
⛅️ Yandex and VK in Talks to Form Joint Venture
Yandex and VK are in discussions to create a joint venture by merging their corporate divisions, Yandex B2B Tech and VK Tech, according to IT market sources. Preliminary reports suggest the parties may hold equal 50/50 stakes in the new alliance, with the JV operating under the legal entity BTB Tech LLC.
📺 Linear TV Is Looking for a "New Antenna"
Talk of the impending “death” of traditional television has long been a routine refrain. However, statistics reveal that this sentence is both right and wrong at the same time. In Russia, linear broadcasting isn’t plunging off a cliff—it is transforming.
🙈 Half of Subscribers Don't Watch Streaming Services
The Russian streaming market faces a hidden crisis. In the second quarter of 2026, the aggregate subscriber base of domestic services reached 72.3 million people (including 53 million paying users). However, up to 50% of them never even open the media platforms they pay for.
🔥 Registration Open for Peering Forum 2026
On November 24, 2026, Moscow will host the 21st Peering Forum—the premier annual conference for key players in the telecommunications market, media industry, corporate sector, and government agencies. Event organizer MSK-IX has officially launched participant registration.
🎠 Soyuzmultfilm to Open Indoor Amusement Park in Moscow
Soyuzmultfilm animation studio has unveiled the concept for its first indoor theme park, as announced by Yuliana Slashcheva, Chair of the Board of Directors. The project will blend classic mechanical rides with modern digital technology, drawing inspiration from the studio’s popular franchises.