▶️ The Media Market Has Shifted from a Race for Reach to a Battle for Trust
According to experts from the Russian media industry, 2025 has cemented the transition to a phase of “managed efficiency.”
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🚚 Yandex Wants to Transfer Audience Data
Yandex has proposed a data-sharing scheme to online cinemas and social networks for transferring audience data to Mediascope, the authorized internet measurement body.
📺 Paid TV in Russia Sees Long-Awaited Growth
The paid television sector in Russia saw a turnaround in 2025: after two years of decline, the subscriber base began to grow again.
▶️ Online cinemas want to be equated with regular ones
A proposal has been made in the Federation Council to equalize the requirements for offline and online cinemas.
🏴☠️ Pirate Advertising Market is Declining
Advertisers are increasingly abandoning illegal platforms. According to data from Digital Budget, in the first 11 months of 2025, advertising budgets on “pirate” sites plummeted by 7 billion rubles (a 54% drop year-on-year).
🏭 Wink Box Mini Now "Made in Russia"
The Kaliningrad-based “CTC” factory (part of GS Group) has started assembling Wink Box Mini TV set-top boxes for Rostelecom. Previously, these devices were exclusively produced in China.
😢 Classical and Jazz Leave the Airwaves – Mezzo Exits Russia
According to market sources, as of January 1, 2026, the French TV channels Mezzo and Mezzo Live HD have decided to cease broadcasting in Russia.
📺 In 2026, TV Will Become a Cross-Screen Ecosystem
By 2025, television has fully transformed into a flexible media environment. Industry representatives highlight the key trends that will shape TV over the coming year.
🙋♂️ Online Streaming Platforms Boost Brand Awareness
Analysts at J’son & Partners Consulting have released their 2025 findings, focusing on brand awareness of video services among Russian audiences.
📊 TV Holds Off the Streaming Onslaught in Russia
Online cinemas are gaining ground, but traditional TV is still holding its position. According to data from a ROMIR study, 83% of Russians watch television, while 77% use video streaming services.