🧐 Ministry of Culture to Approve Themes for State-Financed Films
The Government Commission on Legislative Activities has approved amendments to the law “On State Support of Cinematography.”
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🟥 Kion to Change Its Name
The media holding MTS Media will be rebranded as ON Media starting December 2025. Company head Sofya Mitrofanova explained that the new name reflects the holding’s ambition to become a leader in the creative industry while maintaining its connection to parent company MTS.
💰 Russia May Shift Animation to Full State Funding
The Russian Ministry of Culture has submitted a proposal to the government’s law-making commission to introduce full state financing (100% of the estimated budget) for the production and distribution of national animated films for children and teenagers.
🛒 NRA Seeks to Monopolize Online Advertising
The National Advertising Alliance (NRA), already the sole seller of advertising on federal television, has proposed creating a “single seller” for online broadcasting of TV channels (Connected TV, CTV) through the Vitrina TV platform.
⚖️ Longer Penalties for Screening Films Without a Distribution Certificate
State Duma deputies have passed in the first reading a draft law that extends the statute of limitations for Article 14.58 of the Administrative Code (screening or distributing a film without a distribution certificate) from the current two days to one year from the date of the violation.
💰 TV Sponsorship Delivers a 2.5x Return
A study by the Starlink agency group showed that television sponsorship is the most stable and fastest-growing segment of TV advertising, providing direct financial returns.
🀄️ A Domino Effect Has Transformed Russia’s Media Market
According to Mediascope, Russia has experienced major audience redistribution over the past year: the time users spent on YouTube dropped by 67% compared to July 2024.
📺 Brands Are Moving Away from Traditional TV as Prices Rise
By the end of the first three quarters of 2025, the share of brands investing in Smart TV advertising reached 25% in Russia. These findings come from a study by the Launcher platform.
💰 AI Drives Growth in VK’s Social Networks and Media Content
VK has published its results for the first nine months of 2025. The main breakthrough is the fourfold increase in adjusted EBITDA for the entire “Social Platforms and Media Content” segment, which reached RUB 15.6 billion.
📱 Kion Launches Micro-Production
The online cinema platform Kion has announced the launch of its own production of original projects in a vertical format (9:16).