News

🏴‍☠️ Pirate Traffic Gets Pricey

The Russian advertising market on illegal video streaming services is undergoing a shift in trends. In the first half of 2026, ad placement volumes in the pirate segment grew by 4.2% year-over-year.

🎬 Moscow to Host the Russian International Film Market

From December 1 to 3, Moscow will host the inaugural Russian International Film Market. The industry platform is organized by Roskino with the support of the Ministry of Culture of the Russian Federation, the Russian Cinema Fund, and leading domestic media holdings, including Gazprom-Media and National Media Group.

💳 AI Takes the Lion's Share of Subscriptions

AI-based services have solidified their position as the main foreign subscription expense for Russians. According to a report by the “Pay Worldwide” service (based on anonymized user transaction data from March to August 2026), AI tools account for 66% of total subscription transaction volume.

🎥 Shadow Box Office Dominates Russian Movie Theaters

The Russian box office concluded the weekend with a combined Top-20 gross of 521 million rubles (632 million rubles including the CIS region). Despite a 42% drop in total earnings compared to the previous weekend, the market posted a more than two-fold increase (+115%) over the same period in 2025.